Here at Thomas Web Design we get asked every day "How do I increase the traffic to my website?" AND "How can I get a better ranking with Search Engines without paying hefty fees every month?" The answer is you can never be guaranteed first page placement even if you pay for it! SEO or Search Engine Optimization Companies might be able to help your company with better placement (not guaranteed) but its time consuming and therefore expensive. You must keep your website optimized at all times and this requires constant content change. Don't let your website be a static brochure! Update keywords and phrases for all pages, leverage meta tags, add outgoing links and incoming links, and update content frequently.
A great way to add content to your website (content change and updates) without costly fees is to add a BLOG to your website. BLOGS are easy to use and therefore anyone can make updates and changes. Google offers a free BLOG and you can get started here. Here are a few important tips to remember when blogging:
*Blog regularly; Daily is the optimum goal, but at least three times a week will be sufficient. Blog visibility increases with regular posting so this is critically important!
*Keep your posts short, yet powerful. People, especially busy ones, like short, value based information that makes them want more. Shorter posts are also easier to write therefore allowing you to post more often.
*Pose a powerful question at the end of your blog. Your goal is to get people to comment on what you wrote. Comments are a good thing because it increases your visibility and web traffic. A question also temps people to comment.
*Make comments open. Too often people "screen" comments by having to approve them. First this is a huge time eater as you create yourself more work! Second, don't be afraid of somebody who disagrees with you. That's a good thing, not a bad thing and maybe could be used to your marketing advantage.
Blogging becomes a powerful way to provide education and content change to your website. This will help increase your potential readers and opportunity for business! It will also increase the opportunity for people to "find" you when they search! Establish your expertise through blogging and watch your marketability soar!
Any questions? Feel free to send us an email, Thomas Web Design is dedicated to helping your business grow and be successful!
Stay tuned, new SEO Marketing Strategies coming in the next post!
*
A great way to add content to your website (content change and updates) without costly fees is to add a BLOG to your website. BLOGS are easy to use and therefore anyone can make updates and changes. Google offers a free BLOG and you can get started here. Here are a few important tips to remember when blogging:
*Blog regularly; Daily is the optimum goal, but at least three times a week will be sufficient. Blog visibility increases with regular posting so this is critically important!
*Keep your posts short, yet powerful. People, especially busy ones, like short, value based information that makes them want more. Shorter posts are also easier to write therefore allowing you to post more often.
*Pose a powerful question at the end of your blog. Your goal is to get people to comment on what you wrote. Comments are a good thing because it increases your visibility and web traffic. A question also temps people to comment.
*Make comments open. Too often people "screen" comments by having to approve them. First this is a huge time eater as you create yourself more work! Second, don't be afraid of somebody who disagrees with you. That's a good thing, not a bad thing and maybe could be used to your marketing advantage.
Blogging becomes a powerful way to provide education and content change to your website. This will help increase your potential readers and opportunity for business! It will also increase the opportunity for people to "find" you when they search! Establish your expertise through blogging and watch your marketability soar!
Any questions? Feel free to send us an email, Thomas Web Design is dedicated to helping your business grow and be successful!
Stay tuned, new SEO Marketing Strategies coming in the next post!
*
No comments:
Post a Comment