Keywords

Keywords are words or short phrases people will type into a search engine. If the keywords for your site match the ones the typed in by someone else, your site will come up listed in the search engines result pages. The ranking (page and location) your site receives will depend on how well you choose your sites specific keywords. Remember keywords alone will not get you a high ranked site, there are several other factors that go alone with this (including blogging - see prior post) and will be discussed in later posts.

Keywords are hidden in the "head tag" of your sites code and are only visible if you view your sites page source. Typically keywords are only placed on the first page of your website but I suggest you put them on all pages (using specific keywords for each page) for better search engine results.

When adding keywords to your site I would suggest separating them with commas (although this is not necessary). You can put as many as you would like, but I would advise against more than 30-40. Many search engines regard pages with excess keywords as spam pages, and delete them from their index, and you don't want this! Don't spam the search engines! People are always trying to get their pages high ranked by cheating and adding in repeated keywords and phrases that don't even pertain to the content of their website. This is a bad thing, and when people click to visit your site and find the content not relevant the what they are searching for they will likely become angry and feel tricked. Apart from this, search engines are getting much better at seeing this happening and banning these pages or the entire site from their index.

Try not to repeat a keyword more than 3 times and this includes all your phrases, so decide carefully which words are going to fit best with each other.

Any questions? Meta Tag Descriptions are next......stay tuned!

Search Engine Optimization (SEO)

Here at Thomas Web Design we get asked every day "How do I increase the traffic to my website?" AND "How can I get a better ranking with Search Engines without paying hefty fees every month?" The answer is you can never be guaranteed first page placement even if you pay for it! SEO or Search Engine Optimization Companies might be able to help your company with better placement (not guaranteed) but its time consuming and therefore expensive. You must keep your website optimized at all times and this requires constant content change. Don't let your website be a static brochure! Update keywords and phrases for all pages, leverage meta tags, add outgoing links and incoming links, and update content frequently.

A great way to add content to your website (content change and updates) without costly fees is to add a BLOG to your website. BLOGS are easy to use and therefore anyone can make updates and changes. Google offers a free BLOG and you can get started here. Here are a few important tips to remember when blogging:

*Blog regularly; Daily is the optimum goal, but at least three times a week will be sufficient. Blog visibility increases with regular posting so this is critically important!

*Keep your posts short, yet powerful. People, especially busy ones, like short, value based information that makes them want more. Shorter posts are also easier to write therefore allowing you to post more often.

*Pose a powerful question at the end of your blog. Your goal is to get people to comment on what you wrote. Comments are a good thing because it increases your visibility and web traffic. A question also temps people to comment.

*Make comments open. Too often people "screen" comments by having to approve them. First this is a huge time eater as you create yourself more work! Second, don't be afraid of somebody who disagrees with you. That's a good thing, not a bad thing and maybe could be used to your marketing advantage.

Blogging becomes a powerful way to provide education and content change to your website. This will help increase your potential readers and opportunity for business! It will also increase the opportunity for people to "find" you when they search! Establish your expertise through blogging and watch your marketability soar!

Any questions? Feel free to send us an email, Thomas Web Design is dedicated to helping your business grow and be successful!

Stay tuned, new SEO Marketing Strategies coming in the next post!

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Welcome Information

At Thomas Web Design our Business is to PROMOTE your Business. Marketing is the key to success and what better place to start then the World Wide Web!

Your website is an online reflection of your business or personal intention to the world. It is a visual Internet communication and provides advertising with accessibility 24 hours a day, 365 days a year for viewers to gather information.

Can your business afford to wait? Call today (530) 979-0347.